Our specialist areas.

Strategy &
Market Impact

Organizational Fitness

Leadership

Culture & Change

Strategy & Market Impact

Your contact persons.

Strategy is a prerequisite for securing competitive advantages in the long term. It takes into account the customers, the culture and strengths of the own company together with the business environment (market, competition, technology). Strategy affects all areas of the company. It is appropriately detailed: It neither hovers high above everything nor gets lost in details.

We help you to develop your strategy - action-guiding and effective.

Our offer in this area includes in particular:

  • Corporate & business unit strategy
  • Digitization
  • Product & distribution strategy
  • Management & responsibility structure
Thomas Sterk
Axel Weller

Fallbeispiele.

Fall 1

Hochfunktionale und komplexe Produkte der Mikrowellentechnik herstellen? Kein Problem für das in Baden-Württemberg ansässige Elektrotechnikunternehmen. Doch ist das auch wirklich das, was der Markt in USA braucht? Gelingt das angestrebte Ziel des Umsatzwachstums durch mit allen Extras bestückte Hardware oder doch eher mit exzellentem Service und einem breiten Netzwerk? Dies sind Fragen, die es in einem Auftrag für Management Partner zu klären galt: Wie sieht die Situation und das Potenzial für Hochleistungs-Mikrowellentechnik im US-amerikanischen Markt aus? Ein go-to-market-Ansatz sollte her, durch den das Unternehmen die aufgezeigten Potenziale in kurzer Zeit heben kann.

Nach dem Ausscheiden des amerikanischen Vertriebsverantwortlichen wollte sich das Unternehmen einen Überblick über den Markt, dessen Anforderungen und Wettbewerbern verschaffen. Durch eine qualitative Befragung ausgewählter Kunden unterschiedlicher Branchen konnten die Hauptanliegen des Unternehmens geklärt werden:

  1. Einschätzung über Markt- und Technologieentwicklung
  2. Kundenanforderungen und Einschätzungen über das Unternehmen
  3. Erste (subjektive) Wettbewerbsbetrachtung durch Gesprächspartner

Durch den sehr schlanken und zielgerichteten Projektansatz konnten die gesetzten Ziele in einem angemessen Zeitrahmen erreicht werden. Als Ergebnis erhielt das Unternehmen eine Einschätzung über den Markt und sich selbst sowie konkrete operative und strategische Handlungsempfehlungen, bspw. zur Vertriebssystematik, Marktsegmentierung  und Produktportfoliogestaltung.

Branche / Unternehmen

  • Elektrotechnik

Herausforderungen des Klienten

  • Fehlende Potenzial- und Anforderungsabschätzung des US-amerikanischen Marktes
  • Kundenanforderungen und Einschätzung über das Unternehmen nur sporadisch und gefiltert bekannt
  • Unklare Wettbewerbssituation des Klienten im US-amerikanischen Markt
  • Neukunden gewinnen und Bestandskunden halten
  • Ansätze zur Umsatzsteigerung ermitteln

Ansatz Management Partner Unternehmensberater

  • Qualitative Befragungen ausgewählter Kunden aus unterschiedlichen Branchen
  • Aufzeigen operativer und strategischer Handlungsfelder

Ergebnis

  • Transparenz über US-amerikanischen Markt verbessert à Trends herausgestellt, bereichsübergreifendes Verständnis über Marktanforderungen und Kundeneinschätzungen geschaffen, Wettbewerbssituation skizziert
  • Wachstumspotenziale aufgezeigt
  • Ansatz zur Marktbearbeitung und –kommunikation geklärt, um den Umsatz spürbar zu steigern

Fall 2


Mit neuem Selbstvertrauen in reifen B2B Märkten wachsen!

Was tun, wenn sich mehr Konkurrenten auf dem Markt der Industrieventilatoren etablieren und neue Kunden ausbleiben? Wenn die Umsatzentwicklung stagniert? Mit diesen Fragen im Hinterkopf hatte REITZ, ein Anbieter für Industrieventilatoren mit Sitz in Höxter, einen klaren Auftrag: Ein Wachstumsprogramm sollte her.
Nach Markt- und Kundenanalysen sowie internen Bestandsaufnahmen wurde schnell ersichtlich: REITZ ist ein Unternehmen, das aus Sicht der Kunden großes Potenzial hat. Und eines, das schon viel probiert hat, aber zu wenig ins konsequente Handeln kam. Es war an der Zeit, das zu ändern!
Neun Projektteams von REITZ arbeiteten gemeinsam an einem pragmatischen Projekt MASI (Market Share Increase) und richteten binnen weniger Wochen die Marktbearbeitung auf Wachstum aus. Auf dem Fahrplan standen deutlich mehr Nähe zu den Kunden, Fokussierung, etwa auf bestimmte Branchen und Kundengruppen, sowie ein engmaschiges Umsetzungscontrolling.

Die enge Einbindung der Mitarbeitenden in das Projekt sowie die schnellen Umsetzungsschritte lösten in der Belegschaft große Motivation aus und ließen den Glauben an die eigene Wirksamkeit wachsen. Der Vertrieb gewann wieder an Selbstvertrauen, um den Stagnationsmodus hinter sich lassen zu können.

In unserem Podcast berichtet Ulrich Breder, geschäftsführender Gesellschafter von Reitz Holding GmbH & Co. KG aus erster Hand. Hören Sie rein und lassen Sie sich inspirieren!

Industry/Company.

  • Anlagenbau & Betriebstechnik

Challenge of the client.

  • Umsatz im reifen Markt steigern und Erfolge bei Kunden erzielen
  • Wettbewerbsfähigkeit stärken
  • Turnaround zum Umsatzwachstum schaffen
  • Selbstwirksamkeit des Vertriebs fördern
  • Höhere Markt- und Kundenorientierung erzeugen

Approach Management Partner Consultant.

Projekt MASI:

  • Kompakte Potenzialanalyse (Markt/Kunden, Marktbearbeitung, Führung & Zusammenarbeit)
  • Ermittlung von Handlungsfeldern unter Einbindung der Akteure
  • Engmaschiges Umsetzungcontolling

Result.

  • Turnaround zu Umsatzwachstum
  • Handlungsfelder identifiziert und Wachstumsprogramm erstellt
  • Überzeugung der Selbstwirksamkeit (im Vertrieb) gewachsen
  • Handlungsfelder mit Vertrieb in machbare Aufgaben überführt und umgesetzt

Fall 3


If the "how" in the process makes a difference

The fact that the press celebrates the future viability of our client from the logistics industry today has to do with the new appointment to the CEO position. And with a pioneering strategy project. Developing growth areas and finding efficiency reserves, was the assignment. And ultimately, the tradition-oriented organization should become more capable of change.

Knowing technological, digital, economic and social trends in depth and systematically translating them into business models: that was the basis for the new position. The 16-member strategy team tested concepts with agile methods and quickly generated knowledge about value creation and success patterns. The result after only 18 months is impressive: a double-digit number of promising growth initiatives, investments in start-ups and participation in an incubator. Profitability reserves were tapped using MP's ownership-based approach: Executives identify these themselves and take them "into their own hands". Behavioural patterns, attitudes and learning processes were focused on at the same time. As a result, things that were little helpful became transparent and could be changed. The trust between the executive board and the second level has grown, conflicts have been dealt with. Agile thinking spread rapidly. The "how" of consulting was as important as the "what".

Industry/Company.

  • Logistics

Challenge of the client.

  • Strengthening the competitiveness of the existing business
  • Development of new growth areas
  • Strengthening the ability of the organization to change

Approach Management Partner Consultant.

  • Systematic translation of trends into business models
  • Agile project management for rapid implementation
  • Ownership-based management approach
  • Synchronization of business issues with leadership and cultural issues

Result.

  • Growth areas identified, projects in implementation
  • Efficiency reserves tapped
  • Contribution of the project to positive business development
  • Improvement of public awareness, increase in applicants
  • Cooperation between first and second level improved

Organizational Fitness

Your contact persons.

An efficient organization uses all employees and resources in a goal-oriented and efficient way. It is agile and cost-efficient, processes and cooperation work, all areas are effective. This is especially important in times of crisis. We help you to set up your organization efficiently and economically.

Our offer in this area includes:

  • Organization & processes
  • Operational excellence
  • Business agility
Alexander Vogl

Case Study.

Strategy made effective in the market through a powerful organization

Our client is one of the leading manufacturers of industrial measurement technology worldwide. In the course of the strategic realignment to defined market and application segments, the process and structural organization had to be adapted to the changing and increasingly demanding requirements.

This was achieved over a period of 18 months through a chain of well-coordinated sub-projects. They all followed the principle: inputs and appreciative questioning by Management Partner, struggle for the best solution between client and consultant team, sponsorship and immediate implementation by the client, coaching by Management Partner, joint learning loops.

Industry/Company.

  • Mechanical Engineering

Challenge of the client.

  • Balancing act in the competitive environment between generalists and specialists
  • Increase flexibility and speed (for short-term changes)
  • Differentiation from competitors who are catching up in terms of technology
  • Increase efficiency and reduce costs to create financial freedom for innovation

Approach Management Partner Consultant.

  • Value stream-based process analysis
  • Structure of specific organizational units
  • New forms of control, coordination and cooperation, e.g. customer clock
  • Implementation Coaching

Result.

  • Order processing type 1: delivery time reduced from 12 to 3 weeks
  • Order processing type 2: delivery time reduced from over 1 year to less than 6 months
  • Focus of all involved areas on the customer's view and requirements
  • Reactive power, waiting/laying times consistently eliminated

Leadership

Your contact persons.

Real change comes through change in leadership and behavior. We rely on an output-oriented and appreciative management style (Ownership-Based Leadership) that focuses on the strategic goals of the company.

Our offer in this area:

  • Understanding of leadership & leadership development
  • Responsibility & decision-making processes
Christine Anhammer
Helen Frei

Christine Anhammer

[email protected]

Helen Frei

[email protected]

Case Study.

Minimal intervention – great effect

The overall responsibility of an executive board is not only more than the sum of departmental responsibilities – it is something completely different. When the executive board of a solution provider of mechatronic drive systems commits itself to this "whole", it is not surprising that this can be noticed by the supervisory board and on the second level. And it does so with better and more consistent decisions.

From the beginning: to take a close look at the "Leadership Culture" - that was the assignment. Decisions played a central role: the colleague of the executive board was responsible for production sites or staffing. The second level is responsible for implementing the decisions of the executive board. According to the second level, the executive board deals with important issues.

"Live" support for executive board meetings, process reflection and feedback, decision-maker profiles, a few executive board workshops and the provocative, empathetic guidance of the MP Leadership Consultant: In this minimalist setting, the executive board has developed a changed awareness of its decision-making responsibility and consistently shares decisions. Implementation does not begin with the handover to the second level but has to do with inclusion and the general framework.

By dealing with individual decision-maker profiles, the executive board members make decisions in a personally synchronized manner and know that one person likes to evaluate independently and impulsively, while the other person is reassured by the exchange. The certified test procedure also resulted in a team profile that revealed overlaps and blind spots: These can now be compensated for.

What's next? The second management level strengthens - with the help of MP - their self-responsibility. A question of attitude - for everyone!

Industry/Company.

  • Mechatronic drive engineering

Challenge of the client.

  • Strong departmental thinking in decisions of the executive board
  • Decisions of the executive board are not consistently implemented

Approach Management Partner Consultant.

  • Executive board workshops
  • Process reflection at executive board meetings (live support)
  • Dealing with decision-maker preferences

Result.

  • Strengthening the "quality" of decisions (feedback from the supervisory board and second level)
  • More consistent implementation of executive board decisions
  • Clarity within the executive board regarding responsibilities
  • More security in all decision phases
  • Synchronization of the decision-making preferences of the management boards
  • Strengthening the reflective competence of individuals and the team

Culture & Change

Your contact persons.

Only one in five projects in companies is successful. This balance leaves us no peace. We build our change concept for you on safe ground: Your strategy, your history, your culture are incorporated into it. Together with you, we select the appropriate methods and develop a tailor-made process that fits into your context - this is what we stand for with our consulting experience and our standards. In this way you achieve your goals, strengthen your employees and use their energy.

Our offer in this area includes:

  • Change management & implementation support
  • Commitment & communication
  • Culture analysis & culture change
Christine Anhammer
Ute Engel

Case Study.

IT sector becomes innovation driver

From fixed structures to a mobile, networked organization with personal responsibility - this is the paradigm shift in the IT department of a large energy supplier. Why? The core business of energy is in a state of upheaval. Potential lies in the expansion of infrastructure, for example for e-mobility, and new IT-based business areas. Innovation drivers, not only IT service providers, are needed.

The decision was made to adopt an agile change approach that leaves room for the unforeseen, failure and learning. A cross-functional team of employees and MP consultants first determined the common direction and measurement criteria. According to the principle of Concept - Inspect - Adapt, tests were carried out at all levels of the organisation and what has been learned was consolidated. Projects were organized in sprints and a dashboard provided transparency. With the support of MP, for example, an IT safari, fuck-up and success nights, a major event for employees, leadership etudes on leadership development and principles in the agile participation process were designed and implemented.

As a result, the networked way of working has established itself with more potential for innovation. Managers have developed a new understanding of their function. Today, more teams with a common product and customer orientation work together cross-functionally. In addition, more teams work independently. Trust in the future has grown, according to the results of an employee survey.

Industry/Company.

  • Energy service/supplier

Challenge of the client.

  • Core business threatened: energy transition, new competitors and technologies
  • Focus on infrastructure expansion, new IT-based growth areas
  • Paradigm shift in the IT sector: innovation drivers instead of service providers

Approach Management Partner Consultant.

  • Accompanying the structural and cultural change
  • Agile change approach and agile methods
  • Process moderation and reflection in the management team

Result.

  • Increase of self-dependent teams
  • Increase in cross-functional teams with customer and product orientation
  • Changed understanding of leadership
  • More confidence in the ability to face the future and change (employee survey)
ENGLISH