Strategy & Market Impact

Strategy is a prerequisite for securing competitive advantages in the long term. It takes into account the customers, the culture and strengths of the own company together with the business environment (market, competition, technology). Strategy affects all areas of the company. It is appropriately detailed: It neither hovers high above everything nor gets lost in details.

We help you to develop your strategy - action-guiding and effective.

Our offer in this area includes in particular:

  • Corporate & business unit strategy
  • Digitization
  • Product & distribution strategy
  • Management & responsibility structure

Your contact persons.

Jörg Glaser-Gallion

Dr. Axel Weller

Case Study.

If the "how" in the process makes a difference

The fact that the press celebrates the future viability of our client from the logistics industry today has to do with the new appointment to the CEO position. And with a pioneering strategy project. Developing growth areas and finding efficiency reserves, was the assignment. And ultimately, the tradition-oriented organization should become more capable of change.

Knowing technological, digital, economic and social trends in depth and systematically translating them into business models: that was the basis for the new position. The 16-member strategy team tested concepts with agile methods and quickly generated knowledge about value creation and success patterns. The result after only 18 months is impressive: a double-digit number of promising growth initiatives, investments in start-ups and participation in an incubator. Profitability reserves were tapped using MP's ownership-based approach: Executives identify these themselves and take them "into their own hands". Behavioural patterns, attitudes and learning processes were focused on at the same time. As a result, things that were little helpful became transparent and could be changed. The trust between the executive board and the second level has grown, conflicts have been dealt with. Agile thinking spread rapidly. The "how" of consulting was as important as the "what".


  • Logistics

Challenge of the client.

  • Strengthening the competitiveness of the existing business
  • Development of new growth areas
  • Strengthening the ability of the organization to change

Approach Management Partner Consultant.

  • Systematic translation of trends into business models
  • Agile project management for rapid implementation
  • Ownership-based management approach
  • Synchronization of business issues with leadership and cultural issues


  • Growth areas identified, projects in implementation
  • Efficiency reserves tapped
  • Contribution of the project to positive business development
  • Improvement of public awareness, increase in applicants
  • Cooperation between first and second level improved